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YOUR ALL DAY ENERGY BOOSTER
CLIENT
SEVEN MONKEYS
TYPE OF CLIENT
CAFE & COFFEE ROASTER
CATEGORY
BRAND EXPRESSION, BRAND VOICE
PACKAGING DESIGN, IN-STORE EXPERIENCE
BRIEF
To establish and differentiate the new brand in a growing specialty coffee market, the strategy positioned Seven Monkeys as a fast-paced lifestyle coffee brand that delivers premium quality and affordability for everyday coffee drinkers. The identity reflects the energy of coffee through distinctive monkey and number 7 design elements, embodying agility, playfulness, and a vibrant daily coffee ritual.







READY TO BUILD SOMETHING TOGETHER?
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